Strategy Research Of M-branded Auto' S Selling Distribution Development

With our country's entering into WTO, there are more and more radical competition between vehicle vendors within the nation markets. The market shares of the vehicle vendors will be reshaped in a new round of acquisition and distribution struggling. The competition fact is making vehicle producers continuously do more endeavor on creations of techniques. Products and marketing promotion, especially on reforming and creation on distribution construction. The Stronger and Stronger market competition is requiring the enterprise management more deeper and painstaking, and the increasing of market resource controlling.This research is studied under the consideration of current situation and development Status of car selling distribution in Chinese motor industry, and WTO influence on our national car selling distribution together with the reference of related theoretical study and on the basis of Company M's original distribution resources and M-branded Car's actual Status, from which the strategies of cars distribution channels are analyzed and therefore the redesigning plan of selling distribution channels matching the actual requirement of Company M's own development, and choosing of proper agents are produced, Firstly, through the related theoretical study and research to the selling distribution and according to the actual status of the Company M, this article provides reference criteria to establish the network of different levels through a case study of a level I Agent in Market A according to the prediction of the revenue in market A and the analysis of the agents profit-obtaining ability together with the company M's production capability, this article lays out the pricing policy of distribution, works out the width and length of distribution establishment and completes the model designing of M-branded car selling distribution; Secondly, this article is concentrating on the study of choosing and assessing criteria, and therefore confirming the application and choosing conditions of agents for the purpose ofobtaining the most appropriate agents; Finally, this articles points out the directions of distribution reforming and creation against the development status and changing trend of market environment in motor industry.This article provides constructive proposals on M-branded Car's selling distribution for Company M through the research of the current selling distribution of it.