The Development Research On Automobile-part Industry In Chongqing

The automobile industry got swift and violent development in recent years as the pillar industry of national economy, and received great attention of governments, departments and enterprises, but automobile-part industry has certain disparity to automobile manufacturing industry according to respects such as industry scale, capital into, technical force, social consciousness, policy guidance, etc.. What this text expounded is, the automobile-part industry as the foundation of automobile industrial, it is mainly the automobile-part industry of Chongqing, under the external condition in China presently, how to deal with the impact which WTO brought and the vehement competition from domestic same trade through rational and effective strategy, realize the great-leap-forward development of automobile parts enterprises in Chongqing with higher speed, make the automobile-part industry of Chongqing become the pillar industry supporting the economy of Chongqing and growing at a sustained , fast and sound manner. This text is under the guidance of national requisition for automobile-part development and the automobile and motorcycle industry's development plans of Chongqing, Firstly, it have reviewed the trade analysis relevant theory, and understood theoretical foundation and method that the industry studies; Secondly adopted the analysis of the development background and current situation of automobile-part industry in our country, surveyed current automobile-part industry's development trend and characteristic; After analysing the relevant data and materials of the automobile-part in Chongqing, it has done the nature exposition of automobile-part industry, enterprises and products situation in Chongqing at present separately. The methods of "The frame of industrial structure analysis --Five strength model"and "environmental analysis strategy of Potter --SWOT analysis"that this text adopts further, the competition state of automobile-part industry and the external environmental factors and inside influence factor of Chongqing automobile parts enterprises are studied separately, propose Chongqing automobile-part industry development strategy stage by stage to different goal: costs leading strategy , products diversity strategy , products specialized strategy . Regarded as the guarantee of realizing the goal. In this text, some policy recommendations are propose, such as building automobile-part industry zone, setting up special fund of government's automobile-part industry. Some marketing advices are proposed in this text also, such as setting up logistics service and related internationalization etc., and setting up employer's organization of the trades with the interdynamic platform of production-supply-marketing and independent management ,etc. The result of this study has direct guidance functions to the development of the automobile spare part industry of Chongqing, and it has certain reference value to automobile-parts enterprises of Chongqing.