The Research On Competitive Strategy Of Hunan Resun Auway Industrial Co., LTD

Hunan Lichen Auway Industry Co.,Ltd is a manufactory producing surfactant product. In recent years, faced vigorous competition in surfactant industry. The company not only competes to the multinational corporate , but also some located well-known enterprise .such as Nafeng.Baibao. Jilida and etc . However, in shortly two years, Auway as a plant of Hunan Lichen Industry Co.,Ltd become stronger and stronger, talent showing itself in the competition. Production value preponderate three hundred millions. Turn into the leader of surfactant trade. That's all owing to implement correct competition strategy.In this thesis, Hunan lichen auway industry Co.,Ltd is the research object. Introduce the company's development course and competition strategy in eachcourse. Analysis auway's ground of the competition environment and construction .contrast with domestic and international business enterprise strategy .find out Auway's advantage and shortage.The thesis goes deep into investigating the cost-first strategy lead and difference strategy. Sum up how to construct the advantage of cost lead and difference strategy.It is said, in last years, Auway make full advantage of the competition strategy. Stable the market position step and step. So it's capacity and sale's quantum in the fist of the trade. Establish the basis of the bigger and stronger.In the future development .The environment inside and exterior will change, and the corporation also exist some shortage, so the two strategy must be optimizing, or else will effect the company's development. Take the suggestion below: tamping brand basis , practicing recombine . practicing strategy of ability person, consummating object flow and net, and etc. It will make the competition strategy more advantage and improving .we investigate Auway's competition strategy. Provide experience of development and survival to the located corporation in the full competition market.