Luoyang Copper Group Material Differentiated Low-cost Competitive Strategy

Being important industrial consumer goods, copper processing products have a large market share for their electric conductivity, capacity of heat transmission and anti-corrosion performance which are highly needed by energy, electricpower, traffic, light industry, departments of information and communication, high-Tech, etc. With the steady growth of the international economy, the demand for copper processing products is continuously increasing in both domestic market and international market. Being the leader of industry of copper processing complex. LUOYANG COPPER (GROUP) CO., LTD has the ability to live through. But at the same time, it faces the competition from domestic and international businesses.This thesis directs at LUOYANG COPPER (GROUP) CO., LTD which is the largest multiple-producting enterprise for copper processing. It puts forward the low cost competition strategy based on material differentiating through deep research on the theory of competition strategy and analyzing external and internal environment and product characteristics of LUOYANG COPPER (GROUP) CO., LTD. that is to say, in order to obtain continuous competition advantages, they strengthen the functions, increase the productivity, expand the scale of production and marketing and reduce the unit cost of products on the basis of control system which guarantee the purity of products absolutely. The author think the strategy should be on the basis of considering strategy objective, stock of resource and requirement synthetically inorder to achieve the final aim by the way of accumulating of resources and ability and initiatively build core competence. By analyzing the foundamental condition of competition strategy from the aspects of human resources, finance, technology, material object, network and hidden resources, the thesis brings about the competition strategy which inliudes six measures: build brand; enterprise culture; capital operation; strenthen marking; excell human resources; internationalization.After entering WTO, the trend of internationazation of Chinese market is more and more obvious. LUOYANG COPPER (GROUP) CO., LTD has got the unprecedented oppoturity while facing tremendous challenges. A will have the same choice as the developing trend of organization, brand strategy, excellence and high-quality for winning in the area of copper industry all over the world.