The FuHe Music Garden Differentiation Marketing Study

China which has a great number of population and is developing domestic economy has a giant potential real estate market with the "macro economy soft landing" and continuing reforming policy, the development of economy and improvement of related regulation . The government has created excellent macro economy development environment for real estate market through cutting down some irrational fee imposed to firms and developing the real estate finance. Only can the firms survive and obtain competition advantage around modern marketing theory "finding and satisfying the demands of different consumers. The thesis will focus on analyzing the current marketing situation of real estate market and problem existing still in real estate market and trying to provide a series of solution cases and direction.The thesis emphasizes the perfect combination of theory and practice, the author expects to provide a useful solution case and advice for domestic firms through analyzing the marketing theory of real estate market and summarizing the successful marketing mind of FuHe Music Garden and implementation situation and existing problem in real estate marketing, the main analysis tool is BoTe five-strength model end SWOT. The thesis includes five parts, The guideline provides the background introduction and practical meaning; The first chapter is the comparative analysis of different marketing theory and provides useful advice and direction thus reducing the risk through analyzing the existing problems in real estate marketing; The second chapter provides the FuHe Music garden differentiation marketing case through analyzing the external and internal environment by SWOT tool; The third chapter focuses on providing the implementation measurement of FuHe Music Garden differentiation marketing case from the product,service,integration marketing etc,and emphasizes the key point of "romance and recreation" whose media is music; In the fourth chapter, The author summarizes the successful experience and imperfect situation, and hopes to give the firms useful advice in real estate marketing; In the end, It points out the brand marketing is the correct and necessary direction for continuous development of real estate firms.