Kelon Electric Company Marketing Strategy Some Problems Research

This paper develops from the business enterprise the strategy, internationalization, information turns to wait the angle, passing to the research of reorganization empress Kelon electric appliances marketing strategy some problems, it was detailed to expatiated these three with the close contact of the marketing strategy; The text inside put forward many brands strategy etc. concept that brand give a new life the inside in a specific way, openning widely to the investigative and new way of thinking in strategy in marketing in domestic, international appliance. In expatiate Kelon reorganize empress of development strategy to the influence of the marketing strategy, the writer is in the lead the strategy to proceed the analysis with many brands strategy these two main lines according to the cost primarily.In to Kelon air condition marketing strategy research, the reason that current Kelon in analysis in this text air condition accomplishment promote is a change to receive benefit in the system primarily to shuffle cards with the breakthrough of the strategy and the nature of the markets. At weakness that analyzed the Kelon air condition marketing strategy behind, the writer put forward the Kelon air condition marketing strategy suggests, the in aid of Kelon resolve its existent in managing with the marketing strategy of problem, guarantee its air condition accomplishment keep on increasing.In to Kelon refrigerator marketing strategy research, writer according to synthesize the analysis research to the market, put forward the development trend of the future refrigerator profession, if market internationalization; Profession concentration degree enhances etc.. Accompanying with the economic world in world turns the progress to join the WTO with China quickly, Chinese refrigerator industry is after experiencing 20 years' super-speed development, enter the mature period in industry gradually, the replacement period of the refrigerator comes gradually at the same time, the village market have too started starting, national refrigerator in outlook the economy energy is standard to put into practice, the writer puts forward the refrigerator of Kelon marketing strategy the suggestion.In to the Kelon internationalize the research of the marketing strategy, writer combination to the research of the nations, local and other appliance business enterprise, four greatest bottlenecks that put forward the Chinese appliance the internationalization, and here the foundation ascended to put forward Kelon internationalization marketing strategy suggestion and announcements.The electric appliances of Kelon distributed the national marketing network market in business enterprise marketing strategy inside to develop the important function successfully, but extend continuously along with the Kelon group sale scale, the management difficulty of the marketing network is too more and more big. Because the business enterprise development must have the advanced management means do to prop up and then can succeed, the modernization that manage musts request the information electronical to turn with the network of the computer, therefore, the information of the business enterprise turns developments relate to the core competencies problem of the business enterprise. But the information of the marketing network turns more directly management of affecting a glimmer of marketing troops, relate to the profits of the business enterprise exist. For this, to Kelon group marketing system network programming problem, the writer also put forward own trial the suggestion.