Study Of The Marketing Channel Management Of Disha Pharmaceutical Co.

Pharmaceutical marketing channel is the bridge between the pharmaceutical enterprises and market, and the one between drugs and consumers. It's important for efficient pharmaceutical enterprises to send drugs to right consumers rapidly. Today, with new changes of the medicine marketing, the traditional channel of kicking off commercial distributor and setting up distribution channels by itself, ignoring the memberships of the pharmaceutical marketing channels and the shortage of the coordination of Disha Pharmaceutical Co. is getting behind of the times. Thus it's necessary to leave off the old oppion of setting up distribution channels by itself, be care of the medicine commercial distributors, set up the medicine marketing channels alliance for Disha Co. So, for Disha Co., how to adapt to the new changes of the medicine marketing, build up a distributing in reason and perfect channel and manage it, it's a problem of success or failure.On the basis of the analysis, the article studies the current condition of the medicine market of Disha Co.. The author apply the Disha tablelet, produced and retail cost curve, analyze setting up drugs retail channels strategy of Disha Co. by itself ,it can't be possible ,bring forward the basic thought and methods to recognition the memberships of the marketing Channels, set up marketing channels alliance and dummy channels. The author hopes according to analysis the drugs marketing outlet present condition of the Disha Pharmaceutical Co. practices, inquiry into the management mode of the drugs marketing outlet of the domestic small scaled enterprises which drugs produced, put forward to have the realistic meaning, the management mode of the drugs marketing channel with slice solid viable and adapting to the domestic small scaled enterprises.The possible creative place of this article:First, to establish the dynamic marketing channel alliance of Disha Pharmaceutical Co.Second, to establish the marketing channel alliance and conflicts solution model for Disha Pharmaceutical Co. .Third, to establish and apply the value gauge of model about the member(hospital )of the marketing channel for Disha Co..