The Study On Medicine Marketing Channels In Our Country

Our backward medicine marketing channels make the terminal prices of retailed medicine high, which brings serious burden to the consumers in our country, and which isn't beneficial to the development of our medicine market. Meanwhile, our country has opened to outside world in medicine marketing channels since the entry to WTO. Foreign medicine companies have gotten into our medicine market. They compete against domestic medicine companies sharply. So whether the development of our medicine market, or tackling the competition of foreign companies is taken into account, it's very necessary to study our medicine marketing channels carefully and thoroughly. On the basis of domestic medicine marketing channels, drawing on the experience of American medicine marketing channels, using the theories of marketing and drug administration, and utilizing the methods of illustrating, comparative analytic approaches, etc. the paper studies our present medicine marketing channels. It is divided into six chapters to probe the question.Chapter one is for introduction part. In this part, it introduces the research background, the goal and the significance firstly. Then it presents domestic and international research dynamic states. Next it introduces the contents, thoughts and methods of research. At last it defines the important concepts concerned.Chapter two is for the analysis of our medicine marketing channels. It dates from four states of medicine marketing channels firstly. Then it introduces four sorts of present medicine marketing channels of our country. At last, it reveals the problems of our present medicine marketing channels.Chapter three is for comparative analysis between American medicine marketing channels and ours. It analyzes American present medicine marketing channels. Then it compares our medicine marketing channels with those in America, and reveals the disparity between American present medicine marketing channels and ours.Chapter four is for the analysis of influence factors of medicine marketing channels. It makes detailed and systematic analysis about internal and external factors affecting the improvement and construction of medicine marketing channels. The internal factors include producers, middlemen, users and marketing persons; and the external ones include economic environment, political and juristic environment, social and cultural environment, and competitive environment.Chapter five is for improvement and construction of medicine marketing channels. This chapter introduces the goals and principles of improvement and construction ofIImedicine marketing channels firstly. Then it probes eight improvement measures. At last, it proposes three new medicine marketing channels.Chapter six is for conclusion and suggestion. This chapter sum up the main points of this paper, and provides suggestion and two questions that deserve making further study.In a word, to study our medicine marketing channels is very significant for developing our medicine market and tackling the competition of foreign companies. The paper has three new viewpoints: Firstly, it makes detailed and systematic analysis about internal and external factors affecting the improvement and construction of medicine marketing channels; secondly, it proposes eight improvement measures; thirdly, it proposes three new medicine marketing channels.