Research On The Management Of Marketing Channels Of Aili Animal Pharmaceutical CO.,LTD

Over a long period of time, animal pharmaceutical trade developed slowly. Since 90 ages, with the development of cultivation trade, animal pharmaceutical trade developed in a high speed in our country. Cultivation trade not only rely on the production of animal pharmaceutical but also promote the development of animal pharmaceutical. Now the scale of animal pharmaceutical trade is expanding and the quantity of animal pharmaceutical enterprise is increasing, all these will aggravate market compete.Stiff competition due to less cost, small scope, low level and under-developed technology. Now marketing channel has been the core resource to determine the victory. Compare with the cultivation as the main channel in plan economy, new self-employed business is being the leader of market. In this period, the management of market channel faced huge challenge.Through the research of present situation of animal pharmaceutical trade in our country and the work comprehend of AILI Animal Pharmaceutical CO.,LTD, this paper put forwards the new market channel management system which fit for AILI company properly The paper is made up of four parts:The first part summarily introduces the present situation of Chinese animal pharmaceutical and mainly analyzes the condition of AILI company;The second part analyzes carefully the market channel model of animalpharmaceutical in China;The third part designs the market channel for AILI company. This part suggests AILI company should build different market channels in different area due to the factual condition of unitary product, tilt market and different cultivation structure. Article emphasizes that AILI company not only should maintain the continuous and steady of market channel, but also carry out depart market model deeply.The last part emphasizes AILI company should reinforce market channel management in reality. This part point out the daily management of market channel seller is good for enterprise. And equitable price system, channel encouragement and control are the key of enterprise.Due to the limitation of the research condition, the thesis doesn't make further discussion for some problems. Through the exploration of AILI company market channel management, it is useful for our animal pharmaceutical trade.