A Analyse The Strategy Of PHS Wireless Lcoal Call Equipment Marketing Of ZTE

PHS Wireless Lcoal Call which we called "xiaolingtong" is a wireless local access system,and abrogated by the department of information industry several years ago.And some people say PHS is not a developed technology.In 1990's PHS Wireless Lcoal Call is invented in Japan and it is a fringe mobile product.But in years, PHS Wireless Lcoal Callis developing rapid and flourish.It become a main way that CNC and China TELECOM to compete with China MOBILE and China UNICOM.The ZTE is a main manufacturer who produce more 40 percent PHS Wireless Lcoal Call equipment in the market.And PHS Wireless Lcoal Call is a main operation and margin increase point of ZTE.The article study and analyse the strategy of PHS Wireless Lcoal Call equipment marketing of ZTE.Through analyse the industrial product,the enviroment of China telecom and the development of communication system equipment manufacture in years,we can conclude some ideas.First it summarize the point of business for communication system equipment.Then it analyse the future and the development process of wireless local call in China.At last it analyse the strategy which ZTE used for Wireless Lcoal Call business.The article summarize and analyse the success and the shortage of ZTE's business.From the analyse we can find there are some reasons that why PHS Wireless Lcoal Call developed rapid in China,and will continue 5~8years.The success of ZTE is catch the point how to sale the communication system equipment.At the present time there are new compete situation in telecom industry ,the ZTE and PHS telecom service are strategy associate.If they want to develop rapid they should unite and develop together and should ameliorate the way of job so not passiveness in the future.The article has guidance for ZTE in business for PHS Wireless Lcoal Call and it is also a fully summary and guidance for the writer for the future.