Competition. Wenzhou Yong Kee Electronics Co., Ltd. Strategic Discussion

This article is divided into four parts in all.Section One : Analyze to the external environment of the enterprise.Through the analyze , it finds out the chance and threaten to the development of the enterprise . First is the macro-environment . Because of the business characteristic of the enterprise , it analyzes the domestic and international situation , especially the economic situation of the countries that have trade relationships with the enterprise . And also it analyzes the WTO to China . Second is the mainly competitors' situation , it include the products , resources and abilities of the competitors. Finally is the future marketing requirement of the products.Section Two : Analyse to the internal environment. This section include the instruction , resources and ability of the enterprise . It briefs and analyzes many fields of the enterprise .Section Three : Discuss the strategy of the competitors .This is the key section of the whole thesis. Combines the preceding two sections , by means of the compare of the chartce and the threaten , the advantages and the disadvantages , it used the way of SWOT to analyze and then worked out the competitive strategy of the enterprise . Analyze the strategic target quantificationally and qualitatively , divides the strategy into three parts and defines the focal points .Section Four : Specific measure of the enterprise competitivestrategy. It works out the specific measure in order to realize the strategy.