On The Current Market Situation And Developing Trend Of Casual Clothes

Casual clothes are one trend of global garment industry, to which it is a challenge as well as an opportunity. How can we cope with the challenge from those famous enterprises all over the world? How can we race to control shares in the international market? These are questions which brook no delay. To gain a footing in the international, only if China's casual clothes know the enemy and herself can she fight a hundred battles and win them all. Therefore, this article firstly analyzes the features and current situation of China's casual clothes and the nternational's; secondly, on the basis of the successful experience of foreign brand casual clothes, it concludes the distance between China's brands sand foreign ones; finally, the article predicts the developing trend of China's casual clothes and the methods and solution to shorten the distarce. Only if grasp the situation, find the distance, draw on the advanced experience of brands abroad and improve herself, can China's casual clothes industry go to the world arena.The article strives to expound the current market situation and developing trend of China's casual clothes and afford several feasible solutions, hoping it will be helpful for the prosperity of the casual clothes industry of our country and the establishment of the notion of "casual".