A Study On The Method To The Value-Based Strategic Management Of Enterprise

In the new century, there are many changes in the business environment of Chinese enterprises. Especially after China's entering WTO, the competition among the enterprises is becoming tempestuously. These changes force that the enterprises must survey rightly the competitive environments. The strategy of enterprise is an important problem considering the existence and the long-term development of the whole enterprise. Strategic management is a way to make the strategy of enterprise to be realized actually, whose environment is becoming more and more complicated. To a manager of enterprise strategy, the opposability of competition is becoming stronger and stronger; the content of the competition is becoming more and more complicated, the possibility of maintenance of competitive advantage is becoming lower and lower. It is a serious problem to a majority of Chinese enterprises that strategic management can't bring its internal function into force effectively. This thesis brought forward a new method of value based-on strategic management(VBSM), and discussed especially the basic point that VBSM focuses on, and built a theoretic structure of it. Furthermore, this thesis researched concludes the main contents as follows by academic and positive methodology:1 The thesis made a deep analysis to VBSM from the reality, importance and feasibility, and indicated that it had a profound meaning to study the method of VBSM.2. The thesis summarized and anatomized the methods of existing value management, indicated the problems of value management is its short-term behavior and the coming of information age, and pointed out that it's necessary to implement value management from the point of strategy.3. The thesis summarized and anatomized the methods of existing strategic management, indicated that the maneuverability of strategic management was just the reason that the strategy can't reach its target, and pointed out that it is important to study the maneuverability of strategic management.4. The thesis gave a definition to VBSM and other related concepts, and described all of the processes of it.