Application Of Marketing Plan In Expanding The Brand Mineral Water Market

Marketing plan is one respect of planning activities. Planning is pointed to the plan , plot before making policy for every thing or the activity and design the activity specially. Marketing plan is to carry on essential planning , arrangement to the whole business activities that enterprises run , developing . Marketing plan is that modern enterprises do not enter independent management of the market or important action that ignore .Precondition whether marketing plan succeeds or not: First, establish the marketing goals of enterprises , namely the ideal goal which enterprises want to reach; Second, study the marketing current situations of enterprises , namely marketing environment and marketing state that enterprises are in. Marketing plan is to dispel the efforts made of the disparity between the marketing goal and marketing current situation . Go on plan , conceive , creative thought process that design through whole marketing decision and plan of activity in enterprise, so as to ensure the procedure , reason , efficiency of marketing plan.The main content of this text and train of thought of research are proceeding with theory principle and frame of marketing plan, and then study the concrete application of the marketing plan theory in the market activity, then, run the material that analyses of the case as the real example with the mineral water market of " spring of Changbai Mountain ", how to use marketing plan means and mode to deal with the fierce market competition to probe into enterprises of our country in the course of advancing his product and service on the market, improve the managerial skill of enterprises.Rising in western marketing science and practice, its practice in China's localization has proved the marketing must have characteristic of individualization and practicality . As to enterprise, marketing is a actual combat tool which solves the market and competition problem at first, but not follow and imitate briefly. Marketing should use experience for reference and combine reality through many way, move towards the speciality from experience, move towards meticulous marketing from extensive operation. In price, products imitate and is it have , is it have to set up from advertisement, image to develop, from incident marketing, progress to some extent at marketing tactics of promoting etc., innovate to some extent, thus try to obtain the initiative position in the market competition.Enterprise's marketing plan will be set up on the foundation of the marketing theory naturally . Manage an important branch studied as enterprises in marketing theory, have already formed a series of theory frameworks of " analysing , planning , carrying out , controlling " etc. to enterprise's marketing behavior, have used such distinctive theory elements as marketing idea , marketing making up , market orientation , market segments , goal market, marketing strategy , marketing tactics ,etc. creativly. Enterprise's marketing plan cannot but recreate , deepen with these important theory and element.Strategic marketing is a management, its content includes the formulation of the marketing plan , implements, thinks the result and adjustment to a whole set of scheme meticulously. It has surmounted the category of finishing the special promotion, it has confirmed a set of goals managed for a long time and management philosophy for enterprise's development. And marketing plan is a part of management activity, in other words, the layout strategy that marketingplan realizes its goal for enterprises.Marketing plan includes market marketing plan and marketing management to plan, it can make enterprises have abundant advantages in the market competition . Enterprise's marketing succeeds in depending on whether enterprise's marketing idea is correct and clear. Enterprises proceed from the reality carrying out invariably while establishing the correct and clear idea , treat such a series of dialectical modes of thinking as the problem , handling problem dynamically ,etc. in an all-round way. This displays in the marketing...