Systems Thinking In The Management Predicament Of Jilin Automobile Co., Ltd

After China goes into WTO, international automobile groups havealready landed China through various kinds of ways up till now. The era inwhich all of these groups try to win the champion in the War of the Chineseautomobile market has been. But as a part of the automobile market, thecompetition of Chinese mini car market has even turned white-hot. Jilin Automobile Co., Ltd. is the mini car-producing base of the FirstAutomobile group of China; at the same time it is the birthplace of theChinese mini car too. Jilin Automobile Co., Ltd. began to trial produce themini car in 1980.Chinese the first mini car (JL110 ) was produced in March,1981.The swift and violent development of the automobile markets of theworld and China and the competition of the Chinese mini car market havebrought enormous pressure to development of Jilin Automobile Co., Ltd.However, on the contrary, this has created the opportunity for thedevelopment of Jilin Automobile Co., Ltd. Main rival of Jilin automobileCo., Ltd.: Chang'an Automobile Co., Ltd., Harbin aircraft manufacturingLtd., Shanghai General motor wuling Automobile Co., Ltd., Changheairplane industry (Group) Corporation. They just get hold of theopportunity under such very good developing state of automobile industry,have made considerable progress and got enormous development. But asthe Chinese mini car origin, Jilin Automobile Co., Ltd. has fallen into thepredicament at the same time and located in the end location in the marketcompetition. This is pondered. This thesis uses "systems thinking" to probe into Jilin Automobile Co.,Ltd., how to go out of predicament of managing in the fierce marketcompetition. Through analysis of the predicament that the company face atpresent, the thesis sets up its archetypes, and through an analysis of eachCLD among them, points out the directly cause of the predicament. That isproduct problem. Afterwards, it uses systems thinking again around solvingproduct problem to carry on systems improved suggestion to the corporateculture, HR management, organization architecture, and the research anddevelopment of products etc. Systems thinking is the fifth discipline in the Learning organizationtheory and is a core discipline too. Enterprise is a system, management is asystem too, and then the enterprise management is system engineering. TheLearning organization especially emphases structure, including three items:event level, behavior change form level, and system structure level.Systems thinking have the most important and useful insight into thestructure forms behind various kinds of management-complicatedphenomenons, which happen repeatedly. And the systems archetypes arekeys how to study seeing this structure form. Systems thinking method is to Iapply archetypes to solve the problems. By utilizing systems archetypes analysis on product lines of it, it isknown that the most direct reasons for the management predicament of JilinAutomobile Co., Ltd. is that the existing products are single and thefollow-up products break. 1. "Limits to Growth" and "Growth and Under Investment" archetypeshave been used to analyze the development of "Jie Fang" of Jilinautomobile co., Ltd. The serial of "Jie Fang" of Jilin Automobile Co., Ltd.was from adaptation to the marketing achievements to soar by a largemargin, which formed the effect of strengthen .It was raised up constantly;But the growth was slowing down gradually so that the selling was stoppedentirely at last. This change form is a typical symptom of "Limits ToGrowth ". In the "Limits To Growth "structure, the worst thing is to pushhard reinforcing CLD. This was just what the administrators of JilinAutomobile Co., Ltd. did. They went on trying to start the engine ofgrowing up again though reward, promotion and products discount. Perhapsthis could change the marketing achievements temporarily, but n...