| The medical man' s base rubber bottle plug is popularized especially by the Eighth Five-Year Plan Period , the the Ninth Five-Year Plan of State Pharmaceutical Inspection Administration, fill in the new-type products of the domestic market, it is substitute products of the existing medical natural rubber bottle plug .In 60 abroad -Finished man's base rubber bottle plug and substituted the course of the bottle plug of natural rubber in the seventies. Our country is it accelerate medical bottle plug process of Ding JiHua " to is it eliminate existing natural glue from fill in all the end of 2004 to stipulate to popularize encouraging, realize the transition that fills in the man base glue .In order to meet the national industrial policy , eliminate the backward products , develop the new-type medicines wrappings , realize updating and upgrading of a product, west Sichuan pharmacy Limited Company establish Sichuan easy to stand medical new material Co., Ltd. on will it be April 2003, the research and development specializing in the cube base glue and filling in, produce and sell. The company carries on the production management and runs according to GMP norm and IS09001 standard. At present, this company is approved by country and set up enterprises producing man' s base rubber bottle plug by an only one of southwest.Project this it has to be high to enter barrier, in short supply market have, its product is popularized and substituted the existing medical natural rubber bottle plug by force by the country, and characteristic of having the advantage of being in place etc..Project technology and key equipment are introduced from foreign countries, the company draws 5% of the income from sales as researching and developing the expenses every year. Produce the big infusion glue to fill in especially according to the market situation and company' s technological advantage , and is expanding the production scale constantly in the course of producing and managing. Scheme this produce with one stage per year 1 billion man base glue fill in and implement only. The domestic demand for man' s base rubber bottle plug of package of medicines and chemical reagents would be increased progressively at the speed of every year 20% from 5 in the future to 10, it is that the cube base glue is filled in and be in the state in short supply within nearly 10 years in the future too. Antibiotic powder thimble and infusion man base glue fill in insufficiency of supply-demand up to 10 billion 2005.The goal market of the company is: Produce antibiotic and pharmacy enterprise of the infusion preparation at home, immediate objective market reach with company pharmacy enterprise his consumption of agreement of intent reach 1,494 million already. Challenger of marketing strategy implementation strategy, products brand trade mark of using existing " the will has been round " to what user exert a far-reaching influence already etc., lead the tactics of the fixed price for the competition in price strategy. This scheme is analysed that show by the financial affairs , the net present value (NPV) of the project is greater than zero, its inside earning ratio is higher than the trade earning ratio (15% ), other indexes are superior to the trade average too , prove that this project not merely has feasibility, and can obtainthe good social economic benefits .The project has the risk that sure in such aspects as policy , technology , materials supplies , fund , turnover , competition, but can carry on effective control and reduce the risk .
|
PDF Full Text Request