The Research Of Marketing Forces Enterprise Management

With the research of the marketing chain and the marketing flows, the study of the marketing forces was put up , because we have to make full use of the marketing forces to make the marketing flows moving on the marketing chain. The concept of marketing forces was put forward since 1998,there were many researchers studied it. While there are different explanations about marketing forces based on the different basis. In this article ,we give a strict and clear explanation about it.This article includes five parts. In the first part, we explain why we must study the concept of marketing forces. In the second part we give a clear concept of marketing forces and explain what the exact meaning of marketing forces and introduce the contents of marketing forces and so on. In the third part we introduce the source of marketing forces and explain how the marketing forces formed. In the fourth part, in order to understand the marketing forces better, we make the marketing forces into smaller parts and analyse the content of each force . And in the last part, we give a method of how to calculate the marketing forces .