Study On Development Strategy And Tactic Of Shenzhen Water Group

China famous ancient thinker Sunzi said:" No fight but can win the enemy, this is the best". It means the right strategy can make you be the winner, make your competitor think they are weaker than you. If just have the right strategy but have not right plan to make the strategy be implement, it will as a car but no wheel, it can not operate well. In order to make the good plan, you must put your company in the whole business environment to analysis, to find the advantage and disadvantage of the company. And trying to use the resource that you have to make the strategy target be achieved efficiency.In thesis,will first to prove the suitable of the strategy of the SZWG(Shenzhen Water Group) briefly. It will focus on what kind of plan should be used to achieve the strategy target. In the thesis I will use Michael Porter's five strength model and SWOT analysis the competition environment. So based on the realty of SZWG, to find the right plan that can achieve the strategy. And also hope through the analysis can get some useful experience to share with other companies that have similar situation. Now the water industrial are having the system reform, the foreign and China companies are trying to get a piece in the big cake, in 3-5 years, the market will divided by the companies, so it is the right and necessary time to discuss the suitable plan for SZWG strategy.