Analysis Of Stability In The Technical Alliance Of Enterprises And Its Tactics

The exterior environment of enterprises changes more complex as process of global economic speed up. In order to coordinate the marketing conflict ,reduce the cost and well-dispose the resources of enterprises so as to have the benefit, bear the risk and create the superiority of competition together. Technical alliance of enterprises becomes one of the improving competition way. A technical alliance of enterprises is an action of technical creating by an alliance of two or more enterprises having legal qualifications. As the structure's loose, many factors affect the stability in the technical alliance of enterprises. From different directions we analyze the factors which affect the stability in technical alliance of enterprises such as many kinds of conflicts, difference of culture, opportunism and asymmetric information in order to provide strategy for the development of technical alliance of enterprises. Discuss the conflict of technical alliance of enterprises and its resolving way. Inside the technical alliance of enterprises, the enterprises interact and co-operate for constructing a new technical developing system. Many kinds of conflicts affect the stability of alliance .Analyzing the conflict of the objective ,official powers and personality , we explore related means of resolving conflict , provide the common way of maintaining the stability of alliance. Analyze the difference and conflict in the technical alliance of enterprises. Many kinds of culture gather and collide together: the difference and conflict will bring out stability of the alliance. Analyzing the sense of value ,the way of thinking ,the conception of morals ,the style of management ,the custom and the difference of dominant culture in the alliance, we can find out the method mixing the difference of culture and the way solving conflict so as to promote the synthesis competitive ability. Explore the opportunism in the technical alliance of enterprises. Opportunism is the universal phenomenon in the environment of marketing economic, it's one of human's natures. The existence o f opportunism in an alliance will affect its objective and benefit, menace the cooperation between the partners, furthermore lead to instability of the relationship. Analyze the reasoning and malpractice in technical alliance of enterprises, discuss about it, which adopt opportunity and precaution of opportunism's strategy and behavior among the members of union. Discuss the asymmetric information in the technical alliance of enterprises. Brief the background of the theory on asymmetric information, point out that the asymmetric information between the members of alliance exists generally. Analyze the influence of stability of the alliance by asymmetric information in the members of technical alliance of enterprises. Offer the strategy for the members of union to decrease and adopt asymmetric information so as to reinforce their superiorities of competition.