The Research On Management Strategy To China Southern Airway's Maintenance Business

With the joining of WTO, the plane maintenance industry is as the trade open to foreign capitals first, becoming the focus that industry attract attention, it will be fierce day by day that the domestic plane maintains the market competition. This text combines South Airways plane's current situation of maintaining the business, study market analysis and development tactics to every maintenance company of South Airways.This text has recommended the plane to maintain professional intension, business state and basic characteristic, have analyzed the domestic current situation of the development of maintenance industry of plane and accession to the WTO to opportunity and challenge that the domestic plane maintenance industry bring; Then maintain professional current situation and rival to analyze to South Airways, maintain several questions existing at present in business after analyzing South Airways: Every local branch company does things in his own way; Lacking the long-term plan, repeated construction is serious; Marketing dynamics in the maintenance company is mot enough; Maintenance enterprises service consciousness and in poor service; Lack key technology; Specialty and managerial talent are scarce seriously. In addition, have also studied and used the foreign plane maintenance industry for reference and developed experience conscientiously.At above-mentioned foundations of analyzing and studying, have got South Airways plane's development tactics of maintaining the business out of , including strengthen external cooperation, improve the competence of maintaining, manage and manage resources in unison, give play to the low advantage of cost of labor, strengthen the basic management of enterprises, establish the marketing idea, train the marketing team, set up scientific human resources management system, etc.!Analyze the method to combine together with the reality of the macroscopic analysis and concrete enterprise in this literary grace, at the marker survey and foundation analyzed, maintain the state of development of business to analyze and study to South Airways; Adopt at the same time and compare with analytic approach, every maintenance company of South Airways of network analysis and the rival's excellent inferior position. This text aim at find one gear to actual circumstances, valid, at a high speed, convenient development path for South Airways maintainsbusiness through study.