The Development Strategy Research Of Guangzhou Aircraft Maintenance & Engineering Company Ltd.

Based on the Chinese MRO environment in the background of joining WTO and airline mergence, this paper takes GAMECO (Guangzhou Aircraft Maintenance & Engineering Company ltd.) for the study of development strategy. With the help of my MBA knowledge and years of service in the company, GAMECO's current condition and new external environment is fully analysed, and the development strategy is put forward.This paper contains six parts. Part 1 is preface, dealing with the importance of strategy study for the MRO as well as for GAMECO. Part 2 introduces the characteristics of MRO industry, the situation of MRO in China and Asia-Pacific region, and the future trends of MRO development. Part 3 analyses GAMECO's present status, including company's history, internal strengths and weaknesses. Part 4 is external environment research. Following the analysis of GAMECO's opportunities and threats and the use of SWOT method, general strategy situation is organized. Part 5 is the practical project of GAMECO's development strategy. This part applies "strategy selection matrix" and "BCG matrix" to finally conclude company's specific strategy, and the supporting actions. Part 6 sums up all contains and necessary notes on GAMECO's strategy.The focal items set forth in part 5 are the creative products of this paper.