The "Lemon" Problem And Countermeasure In The Information Products Trade Of The Network Are Studied

The development of Internet has changed people's living environment, has realized the online trade of the information products. Though both parties' communication and exchange become swifter under the environment of the network, but because both parties' identity is unable to confirm , make the trade of the network more difficult. The network information products provider has more information about product quality than the information user, will present the " lemon " phenomenon that " the bad product expels the good product " like this. In addition,because network information experience of products oneself, can duplicating and can't characteristic such as being destructive, make the " lemon " phenomenon in the trade of the network more serious. So the study on problem of " lemon " in the information products trade of the network is very essential . The final goal that this text studies is through to adjusting the implementation of the countermeasure in the information products trade of the network, reduce both parties' information unsymmetry, improve the trade efficiency of the network information product market, make the disposition of the information resources of the network reach and optimize most. The article is based on theory of " lemon " through carrying on research to the information products type of the network , characteristic , have analysed emphatically that influences the origin cause of formation of the " lemon " question of the information products trade of the network, and the serious consequence produced from this, has combined the instance and proposed solving the countermeasure of the problem of " lemon " in the information products trade of the network, have proved the necessity and feasibility of implementing the countermeasure from many aspects. This text subject to solve network information products trade problem of " lemon " analyze thoroughly part, agree and take on different roles after proving different subjects. To government department, it should set up perfect market and standardize the system and authoritative information appraisal agency , strengthen the transparency of the government policy; Meanwhile , will set up lasting information announcing system , will strengthen the construction of the credit file and modern commercial ethics. To network information products provider, he not merely wants to reduce the product cost of information, contain the pirate behavior effectively, strengthen anti-counterfeit to innovate , should carry on the signal to convey, announcing product quality to users, the ones that are especially worth mentioning will establish one's own brand and setting-up prestige mechanism, solve the " lemon " problem in the information products trade of the network through mixing and trussing up the way of selling etc.. To network information user, he should use the most basic information to search the way , inquire the product information before buying the information products, in order to reduce the risk after buying; In the information products are bought , restrict the sale of the information products of low quality through signing the complete contract; n buy information products find after having dust thrown into the eyes , should strengthen the sense of self-protection , defend one's own right through such means as the law ,etc.. Besides measure that the above three behavior subjects take , should also fully utilize the information intermediary of the network . Utilize the just , reliable information intermediary, use the family to grasp the quality information about the products more, thus buy one's own satisfactory information products. The article is used and standardized analysis and real example to analyse that combine together in the course of writing, theoretical research and countermeasure are probed into and combined together, such research approaches as comparative law , case law , system law , graphic presentation law ,etc. carry on effective analysis to the problems put forward, enabling studying constant deepening, it can be in the information produc...