The Research On The Problem Of Supply Of Quasi-Public Information Products Under Digital Network Environment

In recent years, the rapid development of digital technology and network communication technology, our country has entered a period of rapid transformation of industrial society to an information society. Information is the important tool and resource for social members of life, study and work at present. But at present the supply of information products both in quantity and quality can't meet people's urgent needs for access to information, which requires the suppliers and supply patterns of information products more diversified. In this paper, a new object of study—quasi-public information products is proposed. Quasi-public information products are necessities for the current people's life, work and study, its supply problems attract more and more attention and recognition.At first, the paper explains the concepts of information products, quasi-public products and quasi-public information products, and puts the public product theory, the new public service theory and the information property right theory as the supply of quasi-public products theoretical basis, then analyses the significances of quasi-public information products supplication, which realizes that everyone can access to, enjoy and use the information equally, promote the information fairness, stimulate the information consumption and boost the economic growth, ultimately promote the social justice and progress. Second, the paper analyzes the opportunities and challenges of the quasi-public information products supplication in the digital network environment. Opportunities include the unprecedented changes taken place in the methods of information production and information transmission, the equalization of basic public information service and functions of sharing information and interacting information. Challenges include imbalance between the supply of quasi-public information products and the demand of the masses, imbalance among our regions, urban and rural in terms of quasi-public information services and contradictory between information property protection and information sharing. Finally, based on the full text, the paper discusses the issue of quasi-public information products supply. At first, adopt the governmental purchase on quasi-public information products, which can break the government unified supply and overcome the drawbacks of the government monopoly management. Second, propose the non-governmental organizations(NGOs) to participate in the supply of quasi-public products, through strengthening the construction of their own capabilities, improving the level of specialization, providing policy and legal protection and strengthening social supervision to help non-government organizations to play unique advantages in the supply of public goods and services. Third, through developing the statutory licensing system in the digital network environment, coordinate the interests between rational use system and technological protection measures and introduce the system of compensation payment, which to improve internal interest coordination mechanisms of copyright law. Promote the quasi-public information products to supply more diversified, which can be better meet the brisk demand of social public for quasi-public information products.