Study Of Factors Affecting The Proliferation Of Information Services And Products

As the main orientation of the Information Industry's development, Information Service Industry is more and more important in the aspect of promoting national economy developing. Now, the Information Service Products have permeated into the public's working, studying and life. From the Information Service Products coming into life to being accepted by the consumers is a process of Products Diffusion. As a kind of new product, the profit of Information Service Products is little if it is used in small scope. If only through large scale of spreading application that is diffusion, the dimension effect can be embodied. In order to change people's life deeply, and also to make every kind of Information Service Product's value fully presented, we should research the problem of Information Service Products Diffusion. While the core is the affecting factors, because they directly affect whether the Information Service Products can make effective diffusion, whether the Information Service Products can be realized and accepted, whether the Information Service Products can achieve their value.The dissertation researches the types of Information Service Industry and the features of Information Service Products. And it is based on the theory of products diffusion, going deep into the dissection of the affecting factors. These factors are DIFFUSION SOURCE, Information Service Enterprises, they diffuse the Information Service Products from the aspects of products information and products object, and its strength, management, culture, image all affect the diffusion of the Information Service Products; DIFFUSION DESTINATION, Consumers, they are the terminal point of the Information Service Products Diffusion, and also they are indirect diffusion sources. The diffusion into the Consumers is in fact an in-the-mind process of the consumers using products. This process includes cognition, persuasion, decision, using and confirm; DIFFUSION CONTENT, Information Service Products, they are the key to the diffusion while the specific properties are the most important, that is the product's superiority, harmony, easiness, trial and observation; DIFFUSION CHANNELS, Mass Dissemination and Personal Dissemination. All the consumers know a kind of Information Service Product through certain channels. Mass Dissemination can tell a consumer the product's function, utilization etc. Personal Diffusion transmits the subjective information; DIFFUSION MEANS, Marketing Methods, that is how to sell the Information Service Products to the consumers. The marketing methods include price, advertisement, marketing and selling channels; DIFFUSION ENVIRONMENT, Politics, Economy and Culture etc. None enterprise can live without the social system. That is the environment of Information Service Products Diffusion , including policy, law, market and culture. Further to offer the tactics of promoting Information Service Products Diffusion: Studying, Innovation, Talents, Consumers, Products and Marketing.In the course of research, following methods are used, authority analyzing and case analyzing, theory researching and strategy inquiring, literature analyzing and figure analyzing. Using these methods, this dissertation analyzes the affecting factors one by one. The author hope this dissertation can enrich the theory of products diffusion, while providing the directions to the Information Service Enterprises.The dissertation consists of 4 parts, including 37,000 words of main body, 3 pictures.