A Study On The Mode Of Cooperation Of Bank And Insurance Company In China

Since the eighties of the 20th century, the international financial market has demonstrated the characteristics of melting, pluralism, integrating, and liberalization. The three main sections of financial services such as commercial bank, investment bank and insurance business show the trend of integration. Since 1999, the trend of integration of bank and assurance has begun in China. At present, according to relevant financial regulations, the financial circle of China is operated separately and administered separately. But China has already joined WTO; more and more overseas financial companies have been entering our insurance field. They are not merely stronger than domestic financial circles greatly in such aspects as strength of the fund, product development technology, exhibition industry way, business management level, still there is advantage of " mixed operation ", can offer finance of" one station type " service for customer. Consequently, our financial companies are facing a great challenge. Unavoidable, the financial circles of China will enter " mixing industry " era too, the cooperation of bank and Insurance Company will be developed too.The structure of this text is as follows:Chapter I a introduction of the relation of bank and insurance, which analyzes China present monetary system and the feature of our relations of bank and insurance, and then reveal the problem of bancassurance in China.Chapter II mainly analyzes the necessity of the amalgamation of Bank and Insurance. First of all, the entry of WTO has brought the fierce market competition, Secondly, the development of bank and insurance company need the amalgamation of Bank and Insurance. Thirdly, the increasing of the market demand: change of the financial deposit way, aging population, resident's consumption demand.Chapter III introduce the mode of foreign cooperation of bank and insurance company, and then focus on pros and cons of the three kinds of management modes of foreign mixed operation, finally propose the enlightenment of mode selection of cooperation of bank and insurance company of China.Chapter IV introduce theory analysis of cooperation of bank and insurance company, explain the theoretical foundation of mixed operation at first — the specialty of the assets, economy of scale, economy of scope; Secondly use the strategic alliance's theory to analyze the complementary effects, cooperative effects of cooperation of bank and insurance company of China. Thirdly analyze the necessity of cooperation of bank and insurance company in terms of alliance's risk again; The fourth is from channel, customer, cost, price, respect to value, etc. of service, have explained the alliance advantage with the theory of the transaction cost; The fifth, use the commission agent relation of information economics to analyze the advantage of cooperation of bank and insurance company; Finally, this text set up the model of game to analyze to the cooperation of bank and insurance company.Chapter V is the core of the full text, put forward how to construct the new mode of cooperation of bank and Insurance Company in China and relevant supplementary measures.