Research On The Power Marketing Strategy And The Rules Of Supply And Demand

For a long time, the monopolization and the area franchise of the power services , besides, the special environment that the power has been in the sellers' market all the time ,make the organizing system of power business management.in our country not conform with electrical marketing market. We can say that, the market survey of electrical marketing is still explored at home. The study on electrical marketing has just started. A systematic electrical marketing theory has not been formed. It is merely a concept, also a subject under the electrical market development.This thesis makes a simple introduction about the electrical market forming background and current research situation of electrical market at home and abroad. It studies the basic marketing theory of 4P.Combining the electrical marketing market, the characteristics of power ,and the reality ,the thesis proposes 3P tactics association of electrical market marketing briefly. It explains every tactics in detail, and come up with the best-price strategy of power.With the key theory about the law of supply and demand in economic theory, this thesis analyzes the supply-demand relationship of electrical market. A mathematical model of supply and demand law has been set up under the electrical marketing market. On the basis of the model, it asks for the electrical demand elasticity and the balanced prices in economic theory quantitatively for the first time. The thesis verifies the rationality of the model with a marketing instance of Beijing area.On the basis of mathematical model, the thesis provides 3 kinds of methods matched with the model for decision- making. Among them, the analytic approach of the demand elasticity is a basis of price links; the calculation of target profit is useful to macroscopic decision; and the best-price tactics have quantized the changeable space of electrical price.According to the characteristics of partial minimum multiplied by two returnable method, the thesis offers analytical approaches on the influence of many partial minimum multiplied by two returnable factors. It describes to what extent that the related factors affact each other quantitatively. The thesis makes a quantitative analysis about how to reduce the lines loss and to make profit by increasing the selling-power quantity.