The Development Strategy Of Securities Companies After China Entering WTO

The thesis studied the Chinese securities companies based on the analysis of securities industry and economic circumstance. Some advices were given to securities companies for China entering WTO, comparing with west investment banks. Finance industry is one of the most fiercely competitive industries after China entered WTO on December 2001. Chinese securities market which is not mature and consummate although it has been for more than 10 years in a close environment, will face rigorous challenge. Securities companies will confront fierce competition from domestic and oversea finance institution.On the whole, Chinese securities market assumes marketization, standardization and interaationality. Domestic securities companies always get high profit depending on policy protection and monopolization. The thesis compared domestic securities companies with west investment banks from which we found many disadvantages of domestic securities companies such as management system, assets scale, and risk control.Brokerage is the main part of securities companies. The stock brokerage in China is very competitive in the present which becomes fierier after brokerage commission reform on May 2002 in China. Brokerage appears some new characteristics. On line stock exchange will be the main transaction means in the future.In the process of globe economic integration, with the reform of Chinese securities market and the competition with oversea finance institution, domestic securities companies should innovate, conduct feature service strategy, and make core competence to success in the challenge of WTO.