Marketing Strategy Of Wuliangye Company Research

Entering into 21 centuries, the white wine industry faces the times of big adjustment and big change, Under the new market situation, how could Wuliangye company hold tight onto the new history opportunity, and promote the development of Wuliangye company with the valid marketing strategy, becomes the problem that the white wine personage concern about.At the time the new marketing strategy is announced by Wuliangye company, I do some research that the relevant problems about the marketing strategy of Wuliangye company with the marketing management frame of Philip.kotler, and put forward the relevant improvement opinions about the marketing strategy of wuliangye company in order to the relevant personage consults.The whole text is divided into four parts. The first part analyzes the marketing environment of Wuliangye company, the second part analyzes the internal environment of Wuliangye company , the third part analyzes the key factors for successful marketing strategy , the opportunity and the thread , the advantage and disadvantages of Wuliangye company , the main problem of Wuliangye company is facing and the problem that the marketing strategy of wuliangye company exists; Four-part puts forward the relevant suggestions for the marketing strategy of Wuliangye companybasing on the analysis above.This passage systematically analyzes the relevant problems of the marketing strategy of Wuliangye company, and put forward the improvement suggestions in applicability on the idea of the marketing strategy and target market and positioning and brand strategy and competent strategy and marketing mix, but the marketing strategy of wuliangye company is a systematical, complicated engineering . the making and acting of the marketing strategy of Wuliangye company that demand to study and research further...