Research On Contrast Of Retailing Chain Operation In China And Other Countries

Chain enterprise has developed a lot and played an important role in business field since it was founded in 1858. As a new type of operation in China, chain operation is growing vigorously during this newborn period. Not only in some big or middle scale cities and developed coastal area, this kind of management strategy has become more widely extended or distributed throughout the country. It brings along rapid growth speed of the distributive trade. In the future from now on, it is can be expected that the chain stores will play more and more important role in the retail services trade.At present, the development of chain stores in our country is in the key time: After ten years ' growth, it is clear that breakthrough have been made since they reveal more competitive strength. So their perspective future growth in the market can be expected to expand. On the other hand, since the retail trade internationalization and our application for WTO quicken their steps, there are some challenges which chain stores must faces with for further development, such as the renewal of ideas, using of modern technique, improvement of management level, personnel training and so on. HOW to strengthen the survival power andcompetitive power of the chain business, is an issue that has attracted much attention form academic circle and business circle, and it is what the thesis focus on.According to the theory of chain enterprise, the thesis concludes the trend of the chain enterprise. Based on the successful experience of other countries, the thesis analysis the questions in our chain enterprise and comes into the countermeasure.