China's Retail Status And Wto Challenges

The introduction section of this paper points out, foreign owned retail enterprises will, after China's successful accession to WTO, carry out a more intense "beachhead forestalling" movement in our country. Domestic retail enterprises must, in order to survive and develop in competition, learn from advanced foreign retail enterprises and improve their core competitive power.Chapter One "Development Status of Chinese Retail Industry" briefly reviews the development of retail industry in China, describes the overall characteristics, overall development trends of future business mode and business pattern of China's retail industry. It is pointed out that, the sustained high growth rate of China's economy will continuously enlarge the retail market space; the domestic retail industry will develop from the early pattern of independent department store to the pattern of complex retail industry; chain store supermarkets will become the prevailing business pattern in the market.Chapter Two "Impacts of China's Accession To WTO On Retail Industry" analyzes: the influence of accession to WTO on domestic retail industry; pressure from international business capital due to its advantages of capital strength, scale and advanced business pattern; competition pressure from low profit criterion of supermarket business; pressure from the management advantage of international business groups.Chapter Three "Development Strategy for Retail Industry After China's AccessionTo WTO " studies the development strategy for China's retail industry after accession to WTO: formulating relevant laws and policies for foreign capital introduction as soon as possible (ASAP); working out plans for establishment of large-scale supermarket network ASAP; developing multiple business patterns with mainstay business as the focus; developing chain store business to bring about scale efficiency; accelerating of modern enterprise institutional reform; promoting scientific management level of retail enterprises; setting up scientific and overall marketing concept, further strengthening sense of market orientation; attaching greater importance on resources of talented persons and commodities; making full use of information technologies, implementing e-commerce mode in retail enterprises; actively exploring Northwest China and Developing new market.Chapter Four "Conclusion " stresses that: China will become a main competition battlefield for international business groups in the future ten years. In order to win in the competition with international challengers, China's retail industry must formulate right enterprise development strategy, carry out modern enterprise system reform, promote business operation capability in regards of acquisition management technology, commodities distribution technology, information technology and overall marketing technology, and substantially strengthen core competitive power.