Marketing Channels Innovation In Internet Economy

With the flux of external environments, organizational form is becoming more flexible, more flat and more virtual in the internet economic era. The disadvantages of traditional marketing channels are emerging constantly. We need a new model of marketing channels which can bring effective economic and controllable effect.First, this thesis discovers the problem in the traditional marketing channels in the base of clarifying the concept of marketing channels. Secondly, this thesis analyses the changes of marketing environment in the internet economic era. Lastly, the thesis bring forward some innovative ideas which is about the designing and management of marketing channels, then this thesis uses the example of enterprise appliances to discuss how enterprise construct bran-new marketing channels to meet he flux of internet environments.