Professional Management Of Agents In China Life Insurance

The paper retrospect the total condition of insurance and life insurance market in 2003,at first, which emphasize that China life insurance market faces not only the precious opportunity – maybe be the largest life insurance market in the global market, but also the fierce competition and challenge. Most austere thing is that life insurance premium has declined during the first quarter in 2004, which is the first time since 1984. Especially in the largest city such as Beijing, Guangzhou and Shanghai, foreign insurance company such as AIA has been overrun China life insurance companies.I will make full use of 4P theory in Market and CRM theory, combining with the current condition of life insurance market in China, contrast with foreign life insurance company and the trend of global life insurance market, in order to introduce the main jam and challenge facing to China life insurance companies. Through the analysis of exterior and interior reason, we conclude that the matter of agent management is the key reason of the jam facing to the China life insurance company now. Therefore, I put forward some good suggestions according to the current condition of agent management including market, training, intendance, resource and administration.