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Research On Diversification Strategy In Medium-sized Nongovernmental Enterprises Of Our Country

Posted on:2006-09-25Degree:MasterType:Thesis
Country:ChinaCandidate:G A LiuFull Text:PDF
GTID:2156360152981124Subject:Management Science and Engineering
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Diversification strategy is an important developement strategy that is the result of enterprise's adapting to the changes of environments. In the light of the latest foreign research literatures on diversification, this thesis firstly discuss whether diversification will discount the value of medium-sized nongovernmental enterprises (MNE) of our country or not from analyzing the exterior environments, ownship structure and the scale of enterprise. Then we find diversification is good to MNE at present when China is in reformation. Additionally, we find a majority of MNE being eager for diversification intensively because of the general growing laws of enterprise, erecting of interior capital market and adjusting of the industry structure. Therefore, the phenomena that MNE are partial to diversification strategy consist with objectivity.Secondly, by analyzing the historical development stage of MNE and the way they diversified, we find MNE adopted different modes of diversification in different periods. Then, this ethesis summarize three kinds of diversification modes that MNE often adopt and compare each other. We think the linear mode is a kind of mode relatively suitable for development of MNE.Finally, we used a diversification case about JiangSu Zhongnan Group to testify our conclusions.
Keywords/Search Tags:MNE, Diversification Strategy, Environments Analysis, Diversification Mode
PDF Full Text Request
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