The Study On International Freight Forwarder Marketing Of China

The international freight forwarder is a relative young line. Its beginning in china is rather late, but it is really the bridge between international trade and international freight. Therefore, it is very important and should not be neglected. China is a large trading country of the world. The delivering of those export and import commodities could not be completed without the corporation of international freight. So the development of international freight forwarder relates the future of the trading amount and even the national economy. At the same time, it is a very flexible line. On one side, it could link the international trade and international freight. On the other side, during the above process, it perfects itself continuously and looks for more space for further development and try to step into the international logistics stage. Facing this kind of trend, how to deal with the fierce competition from the inside and outside and at the same time make it step into the logistics smoothly is the core of this paper. Because the international freight forwarder line belongs to the service industry, this paper analyzes the marketing conditions from the angle of service marketing and then makes some complements using IMC and relationship marketing. On the base of the relationship between international freight forwarder line and other lines, I make some demanding forecasting and input-output analyzes. According to the elements that would influence it, I declare the developing space of the line, the innovation on marketing and some problems could be. At last, as the character of this line, I give out some practical marketing methods about service marketing and relationship marketing.