Construct Portfolio Strategy Applying Framework

Growth is very important for a company and in the corporate strategy gain growth through business portfolio is a kind of main method. So there are a lot of literatures in the strategic theory to discuss how a company should do to gain significant growth through business portfolio, for example, the famous core competence theory, strategic capability theory and Porter's from competitive advantage to corporate strategy etc., at the same time in this area consulting company developed a lot tools to guide the business portfolio growth strategy, for example, the BCG matrix, McKinsey matrix, etc.But in the real strategic planning, there is a gap between the theory and the practice. How to convert the theory to reality is a problem. A lot of managers feel lose when they faced legion theories and tools, they don't know how to choose and use these theories and tools to design a business portfolio strategy. So there needs an application framework to integrate variety of theories and tools that it could guide the practice of business portfolio strategy establishment.This article based on the empirical analysis of top international strategy consulting company's strategy consulting practice around the world (mainly in China), induce an application framework of business portfolio strategy that integrated the theories and tools, provide a framework to think the opportunity of corporate strategy. This application framework divided into three stages -assessment, design and implementation. In each stage, according to the analysis of relative strategy consulting best practices, we choose the most fit theories and tools to solve relative problem of business portfolio growth strategy. For explain how to use this framework more clearly, this article also provide a particular case analysis of little swan strategy analysis and recommendation to show the effective of this framework in the real world.