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Amendment To The Boston Matrix And Its Application In The Food Branch Of The S Corporation

Posted on:2004-09-27Degree:MasterType:Thesis
Country:ChinaCandidate:S D ZhangFull Text:PDF
GTID:2206360125452077Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Chinese enterprises needs the help of the modern management theories urgently when they had to face to more and more vehement market competition after China joined into WTO. On the other hand, Most of the Chinese enterprises are seeking the new and proper theory to improve their efficacy and competition ability. But there are many problems when they are trying to use the model theories. The main problem is that the soul of the theories could not be understood in right way and it is always to be executed in inflexible way. This problem is elementarily discussed in this article. The main point in this article is to trying to amend the well-known BCG matrix and correct some misapprehension that we done to the BCG matrix so that we can use it freely in our practices. And then, some new ways for strategy evaluation has been developed in order to conquer the defects finding from the BCG matrix. They are Growing Share Time Matrix, Growing Share Elasticity Matrix, etc. As a practical model in using the new principles given out in this article, the condition of the business of the Foodstuff Company of "S" Corporation had been analyzed and summarized by practically based on the old and new matrix mentioned above, and then, given out a new strategy plan for this Foodstuff Company. Simplifying, absolutes, and inactive, the defections of the BCG matrix are improved by the new ways. On the other hand, the applying field of the BCG matrix has been enlarged by the amendment too. The amendment is a valuably study to the measurable way in doing strategy evaluation when many of us try to using BCG matrix in our business.
Keywords/Search Tags:BCG matrix, Strategy evaluation, Multi-business portfolio, Matrix
PDF Full Text Request
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