A Study Of Soft Power Studies In China

Soft power is a new and important concept in contemporary international relations and the study of international relations. This paper is a comprehensive study and practical analysis of soft power studies in the China. It analyzes the current study situation on soft power in China from three perspectives, "what is the Chinese soft power", "why to build up the Chinese soft power", and "how to build up the Chinese soft power". In this paper, culture, development model and foreign policy are deemed as the primary soft power resources. The main driving elements for China to build up soft power are to seek for the status of a rising power, to fight as a soft mean to contend against the containment of the western countries, and to confront the fierce international competition on soft power. As for the approaches to the strong soft power, the Chinese academic community give high praise on building up stepping-out cultural strategy, building value system and institutions, enhancing the external spreading capability of Chinese mass media, and improving the national image. Based on the analysis of the above perspectives, this paper summarizes the current trends of Chinese soft power studies, and proposes some feasible advice for promoting soft power studies in China.