| With the rapid development of tourism in China,there is tendency of extreme utilitarianism in tourism industry.It not only led to a thought flood of money worship,but also make the tourism industry faces the bottlenecks in the survival and development.These phenomena are related with the construction of ethics for tourism.So the moral construction of the tourism industry has become an unavoidable topic.Through tourism and ethics combined with each other, for the purpose of tourism,ethics-oriented,It not only to promote the sustainable development of tourism,but also an important part of building a harmonious society.In this paper, with the dynamic perspective, use theory with practice method, comprehensive studies, logical analysis method, comparative research methods, from the travel business,tourist, social and other multi-level, human,moral, legal and other dimensions,operate systematic study and research on the construction of ethics for tourism.Introduction:Basing on the research on the situation of Ethics for tourism studies at home and abroad,this part pointed out the significance of building tourism ethics.Part I:the conception of tourism ethics is the foundation in this part.Through previous theory,it helps to guide the connotations for tourism ethics,and analyzed the function of tourism ethics.It provides the background to analyze and solute the existing problem of tourism ethicsPartâ…¡:this part emphasize the main problems of the tourism ethics and the reason for what cause these problems.Through interpreting the tourism ethics's problems in the rapid development,it pointed out the situation:the tendency in the tourism industry of extreme utilitarianism is serious, the behavior of tourists lack ethics, tourism culture transformation over to the commercial situation.And analyze the reason from the social,business,law and other aspects in order to identify the necessity of building tourism ethics.Partâ…¢:this part propose the basic principles and the ways of building tourism ethics.The mainly principles are fair and utilitarian moral unity.And further pointed out the way of tourism ethics.,such as develop moral autonomy ability,fulfill the social ethical responsibility,and establish a scientific concept of tourism development,improve the tourism ethics education system,improve the tourism constraint and supervision mechanism.The construction of tourism ethics is difficult,,and its sustainable development requires diverse collaboration.This paper generalize the current problem of lacking tourism ethics.Try to find the most feasible way to build the tourism ethics under the harmonious Society,but the completion of the dissertation process,lack of deep theoretical knowledge,in the future study,the paper will be continuously improved. |
