Yellow Crane Tower In Wuhan Legal Analysis Of Cybersquatting Case

In recent years, the rapid development of Internet society and people's lives has brought great changes, the computer network in the role of human social life becomes more and more important.Most companies use their trademarks as domain names site, a domain name if the name and business, enterprise and corporate publicity trademarks consistent, so that the domain name to easily find and easy to remember, a good domain name can be virtually promote corporate image and protectbusiness interests. With the popularity of the network and the increase in commercial trade networks, network cybersquatting, cybersquatting and trademark disputes are also large numbers, such as the Yellow Crane Tower in Wuhan Chinese domain name disputes."Yellow Crane Tower" tobacco products in Wuhan, even the country, has a certain reputation.However, "www. Yellow Crane Tower commerce. Cn", "www. Yellow Crane Tower commerce. China", "www. Yellow Crane Tower cigarettes. Cn", "www. Yellow Crane Tower cigarettes. China" Chinese domain name has beenJiangxi Province, a registered owner of steaming soup kitchen.The same with the real world, companies in the "virtual world" one of the premises for commercial activities is to show their identity.In the real world, this condition is mainly be achieved by means of trademarks; in a network environment, in order to achieve this condition, the most convenient means that is the domain name. Domain name is the enterprise and the Internet link between the most intuitive, but also business on the Internet "gold standard", the domain name in thelnternet business has a special role, the domain name is the intrinsic value inherent in the Internet economy as an important intangible assets.The protection of domain names and well-known trademarks, related to the domain name and the interests of well-known trademark, but also with many other social and economic activities of the participants have a close relationship.For these reasons, this domain name disputes in selected cases of Yellow Crane Tower, content writing paper, the first chapter, the focus of the case review and the case of the problem; second chapter, the focus of the case focus of controversy, that is well-known trademarkand identification of malicious acts of cybersquatting domain name, registered the domain name is the identification for trademark infringement; third chapter in the absorption based on the results of previous studies, the article concludes with a perfect domain name dispute resolution mechanism proposal, hoping to helpbusiness name and trademark protection plays a role.