On The Legal Nature And Regulation Of Prepaid Membership Card Comsum Relation

Present in many cities,prepaid membership card spend more and more popular. The merchants to attract consumers, have introduced a variety of prepaid card. The wide range of a VIP card, loyalty cards, discount cards. As large shopping malls, to a fat little Art studio, are encouraging consumers to apply for a variety of membership card. The prepaid membership card is one of them, membership card there is no right of Member, ultimately occur through the consumption and business relationship between consumer service contract. Beginning in the purchase, Many consumers have been promised to enjoy the various "concessions and discounts" .But in recent years, in many places, prepaid card spending has gradually become a piece of cake covered with traps: Once consumers pre-pay to do a card ,the time of consumption are likely to face shrinking Pledge, even businesses have escaped escape, the loss kept the price can not be recovered. Study the fundamental reason is prepaid legal nature of the membership card is not an accurate characterization, to find a solution to the problem can not be legal basis. This paper from a legal point of prepaid membership card to locate and analyze the nature of the deep, and then step by step solution to find the law, mainly to regulate the following aspects: First, from the perspective of contract law aspects of consumer service contract regulations; Secondly, from the perspective of consumer protection law on consumer rights and privacy be regulated. Through this discussion, trying for the majority of the holders of prepaid membership cards to protect their rights and interests of the consumer to provide a reference.