The Study On The Positioning And Forming Of The Image Of Shanghai's Convention And Exhibition Industry

On the basis of carrying on research to a large number of domestic and international materials , by using the method which combines the theory with reality, this essay discusses the position and forming tactics of the image of Shanghai's convention and exhibition industry. Chapter one explains the meaning of the studies on the urban convention and exhibition image, sketches the methods and means that the research adopts, introduces relevant theoretical studies and the theoretical foundation, explains the study of convention and exhibition, reveals the urgency of further research of urban convention and exhibition image,summarizes the overall thinking and frame of the essay briefly, and meanwhile pointes out the points and innovations of this essay. On the basis of the studies on the forming element of the convention and exhibition industry and the concept of the image of convention and exhibition in a city, chapter two analyzes the forming element of urban convention and exhibition image.,explains the research thinking of the urban convention and exhibition image. On the basis of chapter two, chapter three analyzes the part image of all convention and exhibition image of Shanghai through the distance analysis, proposes the whole behavior of convention and exhibition image of Shanghai on the basis of each part image. On the basis of the whole image position of convention and exhibition of Shanghai, chapter four puts forward some corresponding tactics to the convention and exhibition image of Shanghai.