The Investment Control Research Of Real Estate Development Project

With the enhancement of national macro control, the real estate market competition becomes more and more vigorous .The competition of the market brings the opportunity and challenge, and the profits make real estate enterprise think much of investment control .Under the circumstances, the research of investment control becomes a core problem that the real estate enterprises participate the market and win the competition.According to the present condition of the real estate market, with personal practice, this text mainly tells us how to control the investment during the project. During the first stage, applying the VE theory and AHP method, increases the efficiency and accuracy of the decision-making; during the second stage, this thesis builds a three-dimensional control system; during sale period, this thesis builds a four-dimensional control system. Not only can make marketing cost reduce, but can make the real estate enterprise win good enterprise image.