Research On The Dynamic Management Of Enterprise's Core Competence

The concept "Core Competence" has been accepted and implemented at both academic and practical approach, and has been playing more and more important role today. In the global keen market competition presently, The basic point, by which corporation can obtain sustainable competition superiority and development, is to have mighty core competence throughout and improve it continually.Firstly the paper has a theoretical research. It includes "Core Competence" concepts, nature and characteristic. Except for summary of the core competition's theoretical research, the article manage to make a detailed study from practical operation side in order to cast off the limitations of theory, put forward the conception of dynamic management from management visual angle and point out the simultaneous, circling and continuity of the dynamic management possessed. On this basic, the article divide the dynamic management of core competence into identify, cultivating, applying and appraise, connect all organic processes and circle repeatedly so that it can form systematize management model.Meantime, the paper is point out that designing the evaluating system of core competence should make from three sides, adaptability, competition and core, initiate a new visual angel for core competition from the integrate angel of the core competition theoretical management and appraising index.Lastly, according to the theory and methods mentioned above, the thesis makes an analysis with TCL Corporation Group.