The Research On Reputation System Of Small Business In Henan Province

Since the reform and opening-up over the past 20 years, the achievement attracts worldwide attention in economic construction in our country. However, at the same time the level of credibility among people,especially among enterprises has been dropped and the reputation resources have become the most scare resources. There are important strategic position and function in national economic development to account for the small business with most number of the enterprise of our country. As the important origin of Chinese nation's culture, Henan has nearly 100 million people. The total supply and demand has already occupied the fifth of the whole country in the 6th year in succession. And it is indicated by a series of statistic that small business has already been higher than the average national level to the contribution degree of the national economy in our province, having exceeded the relevant indexes of the big enterprise. Small business has formed strong support to economic development and social stability of our province. So, the reputation questions of the small business of Henan Province have certain representative and uniqueness nationwide. In order to make the brand-new new image of Henan of prestige better, studying the reputation system of small business of Henan Province has a far-reaching realistic meaning and historic significance, too. This paper regards information economics and games theory as the main economic analysis tool mainly, which goes on theory analysis and countermeasure research to through online inquiry, on-the-spot investigation, research of the case, questionnaire investigation, meeting etc. This paper sets up an analysis frame about the small business reputation system in terms of information economics and game theory and regarding financial institution, guarantee organization, intermediary, customer, which participates with small business as subject, using and the analytical method of the assorted equilibrium, drawing the model to provide the policy recommendations that can make small business choose cooperative action tactics voluntarily and service measure. This paper amounts to five chapters. Chapter one is the introduction, background and meaning, main view and frame structure, domestic and international research current situation. Chapter two is relevant concepts and function of small business and reputation. It mainly describes the basic definitions of small business, the definition of small business of our country, important position and function of small business, formulation, concept, function of reputation, the relation with brand and difference of credit. Chapter three introduces the development overview of small business of Henan Province. It makes overall appraisal and microcosmic judge to the small business of our province and analyses the comparative advantages. Chapter four gives investigation overview and reason analysis of the reputation state of small business in Henan Province. Taking Investigation with reputation state in Pingdingshan as example, it provides for concrete behavior of reputation lack of our province small business, analyses the reason on this basis. This text proposes the following five points mainly: Information asymmetry, distinct property right, the uncertainty of the government policy, imperfect legal environment, lacked social reputation culture. Chapter five sets up the reputation system of small business in HenanProvince. In terms of game theory, it regard small business and their all relevant interests person as participative subject analysis, thus provides the policies and measures, which structures the reputation system of small business of Henan Province through five respects of perfecting the legal system, the finance supports system, credit assurance system, reputation service system and distinct relations between ownership and management of enterprises.