Services Marketing Strategic Reserch Of Chengdu Taxi Services Company

With the continuous fast going of city construction, the scale of taxi industry is growing in the company with the intense competition. The people's living level has been raised as economy is developing. And the competition with taxi industry is changing to "Scale" and "Brand" as the passenger is not only satisfied with the quantity of taxi but also, or more important focusing on the service quality. Now what the taxi company is facing is that how to acquire the economic efficiency: how to improve their service quality to set up the good image of company, and improve the capacity for competition and raise the seat capacity of Chengdu taxi services Company as the largest taxi company by far must take advantage of the scale, administration and service to make and implement the appropriate services marketing strategic. For making the famous brand to get the unbeatable status in taxi industry, we must make innovation and complete the service system, improve the quality of service and promote generally the level of management.This article makes detailed analysis on the external and internal environment with the strategic throughway-SWOT. And with the basic character of service, it analyzes the tactic of overtaking disadvantage...