Research On Marketing Strategy Of Fire Emergency Service Business Of Company H

Since the Third Plenary Session of the Eleventh Central Committee,in order to adapt to the rapid development of China's social economy,the reform of the fire emergency response system has followed closely,which has spawned a huge fire emergency management service market.At present,many enterprises across the country have entered this field.Due to the influence of favorable policies,there are many entrants and fierce competition.Company H was established in 2016.Its business scope is a professional safety technology consulting service that integrates various types of safety technology consulting,safety production standardization creation,safety production standardization dynamic management,safety publicity animation design,security equipment sales,maintenance,installation,etc.the company.At the same time,the company also provides services such as third-party inspection(inspection)of safety production,safety technical support and safety production training for the government and institutions.The company's products for customers mainly include fire training courses,fire drills,emergency plan preparation,animation propaganda film production,emergency management APP,etc.Since its establishment,Company H has been affected by favorable policies and achieved steady growth in performance,but its marketing management system has serious shortcomings that affect Company H's subsequent healthy and sustainable development.This research first analyzes the marketing status of Company H based on the 4P theory,and believes that Company H's marketing strategy has low product added value,price management is not systematic and standardized,and the marketing channel is too single,relying heavily on the company's management Relationship marketing,the company does not have a systematic promotion strategy,can not continue to carry out promotional activities and other issues.The second is to analyze the company H's macro environment based on the PEST analysis,and believe that the company's macro environment is good and beneficial to the company's development;through industry competition analysis,the company H is facing fierce market competition;using SWOT analysis,it summarizes the company H's advantages,disadvantages,Opportunities and threats.Then,based on the STP theory,the company H is positioned in the market.According to the 4P marketing strategy combination theory,the company H's product strategy,price strategy,channel strategy and promotion strategy are proposed respectively to form a new marketing strategy combination.Finally,according to the actual situation of Company H,in order to better implement Company H's market positioning and new marketing strategy combination,we make recommendations from four aspects of organizational structure,rules and regulations,after-sales service management and corporate culture construction to protect H The company's marketing management can be better implemented.This research uses traditional literature research methods,survey analysis methods,data analysis methods,etc.as research methods.According to the actual situation of H company,it provides feasible guidance for H company's marketing management work,aiming to help H company in marketing In the process of management,it finds its own deficiencies in marketing management,and proposes to solve the problems in the marketing management process,which has certain practical practical significance,and can also be used as a reference for enterprises in the emergency management service industry.