Construct International Competitive System Of Brand Strategy

Brand, as a kind of shapeless asset and economic type, concentrates substance , spirit and action into a whole , reacting deep preservation and abundant meanings. It not only strengthens corporate power, but also fairly enhance economic efficiency of the corporation .Under the striking international competitive background nowadays, however, how can Chinese corporation block invasion and challenge of all kinds of international corporations? This not only relates with existence and development of Chinese corporations, but also with Chinese economic development and prosperous national capacity.As wandering and developing Chinese corporation, any should combine its factual situation, utilize its priority and look for managing model suitable to its development. Brand, accumulating culture, effective reaction, recognition, not only becomes important embody of corporate development, but also becomes important assurance that the corporation attains market recognition. Therefore ,any Chinese corporation should have a new recognition to its brand construction, illustrate the function of core value power of brand completely , finish brand culture construction to attain to inner and outer cultural integration of the corporation.Moreover, fully utilize culture origin of Chinese old era, combine modern mobile capital management and administration experiences, construct international competitive system of brand strategy, forge civil grand brand and realize the magnificence of Chinese corporation among international corporations.