Research On Application Of Marketing-Orientation To The Development Of Forest Park

Since the foundation of China's first national forest park-Zhangjiajie National Forest Park, the development of forest park of our country gain great achievement. However, at the same time, we should find the weaknesses existing the development of forest park: the number of the parks is great, but many of them develop in the same way and lack in market-orientation which resulting in poor economic benefit. This hampered the further development of many forest parks.Based on the market-orientation theory and the study on the development of forest park, this thesis probe on the way to combine the market-orientation theory with the development of forest park, and put forward that the developing pattern of market-orientated forest park is the effective way to combine them. Based on the analysis of the status quo of the domestic forest parks and the study on the market investigation and research, product development, marketing strategy, information feedback, the thesis construct the development framework of the market-orientated forest parks.Also taking Jianfengling National Forest Park as a case, the thesis discusses the developing pattern of the market-orientated forest parks on basis of the market investigation and research.On the whole, the thesis includes six chapters. It develops as the following steps:1 .The introduction.In this section,the thesis takes a briefly review and prospect of the world's and China's forest recreation industry,points out the main problems exsiting in the development of China's forest park and states the significane, goods, contents and studying meathods of this researdh.2.In the 2nd charper,it studies on the related theory of applying marketing-orientation to forest parks,introducing the definition,characteristics,theretic basis of the market-orientaiton theory,point out that the theoretic basis of market-orientation is sustainable theory and marketing theory.3.The 3rd and 4th chapter,study on the interegrity of market-orientation theory to forest park development,put forward the technological route of cambing the on basis of inputting forward the developing pattern of market-oriented forest park. And take a thorough sight into the resource investigation,market survey,product developing,marketing strategy and information pool construction and feedback mechanism of the market-oriented forest park.4.The 5th chapter is the positive study, which takes Jianfengling forest park as a case.5.In the last chapter, it concludes the theory and positive study in the aftermost chapters.This thesis researches on the combination of market-orientation theory with the...