The Study About The Build Of Tourism Image In Forest Park

The image become more and more important in our dally life, and we can see it everywhere. The focuses on image make the beginning of image theory, and many experts study it by different ways, and that makes the development and perfect of the theory. The tourism image has been considered one of the important facts that make the choice of the tourist. Today, the pursuing and the building of image become one basis goal and means of survive and development of a tourism place. The operator of tourism use image to promote its products and the place, and at the same time make it self become superior to its competitors.The study of image in tourism focus on the city, while the ecotourism and forest tourism that gets little attention. Basis on the important of image on tourism, the article use it in the forest tourism to argue who to make the forest park develop sustainable. The article begins from the analysis of the important of image for forest park, and studies the function of image in the operation and management of forest park. To explain the building of image for forest park, here we give two new concepts image-dome and image pressure-response; beginning with these two concepts we talk about the building of image-dome. The goals of image-dome are abstract the consumer and make them satisfied and manage the action of all behavioral agents by image pressure-response.There has two parts in the image-dome, the inner image and the outer image. When the outer image is unified with inner image, the image-dome is formed. On the country, if the outer image cannot depute the inner image, and then the image-dome need to build, till the two parts has the same meaning. And when the image-dome is here, the two functions of it will be achieved. To explain the building of the image-dome, the article makes the national park of Fuzhou as example; the analysis is basis on the questionnaire survey, and we find the image-dome has not be formed, the park need to build one. The first function of image-dome begins when the image-dome is build, and when the outer image can represent the inner image, the image-dome be here, and it will be benefit to the operation and management of the forest park, and at last make the park develop sustainable.