The Application Modes Research On Mobile E-Commerce In Ecotourism

As a coordinated result between human being and nature, ecotourism is being loved by more and more people. It has huge developing potentiality. E-Commerce has changed the traditional tourism mode and push tourism forward in great degree. Due to the wide area, sinuous terrain and growing of self-help tour mode, e-Commerce is difficult to manage and provide suitable service in entire course of a tour. How to get the information, proceed the accidence in time, ensure traveler's safe, rise service quality, meet personal satisfaction in the course of a tour, endure tourism resources conservation and continual development, all these have become the focus to be cared of.Mobile E-Commerce is not only an expansion of E-Commerce, but a new kind of commerce mode. Using portable wireless devices, Mobile E-Commerce can provide personal service at any time in any place through wireless net. Mobile E-Commerce makes it possible that e-Commerce move with movable people. It has huge number of consumers who have good income and acknowledge in using wireless devices. Mobile E-Commerce will be the main direction of tourism E-Commerce in the future.This article analyzes the necessities and superiorities of Mobile E-Commerce in ecotourism. Mobile E-Commerce can realize mobile information management, mobile marketing, mobile consumer relationship management, mobile workflow management, location based service, etc. in ecotourism. This article holds up 3 modes to apply Mobile E-Commerce in ecotourism with suitable technologies and devices by analyze wireless technologies. The first mode is fit to the big tourism enterprises based on the support of mobile services supporters with wireless technologies such as WAP, GPRS, SMS, etc. The second is based on PDA devices for tour area companies. In this mode, the devices (PDA) will be off-line most time, some times it will be on-line to get information or download newest software via Internet. The third is based on SMS for the mid and small tour companies. In this part, the article explicates the project in function frame, encode and proceeding method.This research hopes Mobile E-Commerce become popular in tourism after it has been used and succeeded in whole area and entire course of ecotourism, and hopes explore a new commerce mode for tourism.